Before Steve Jobs became one of the driving forces behind the personal computer revolution, he held the mundane job as a summer worker at an apple farm. The job left him with the belief that apples were the perfect fruit. Add to this the fact that he loved the simplicity and style of the Beatles’ Apple record label, coming to the decision of naming his new computer company “Apple Computers” was a natural.
Jobs and co-founder Steve Wozniak struggled over the name and finally decided that if no brainstorming session could come up with a better name, Apple it would be. You know the rest of that story and on April 1, 1976, Apple Computer, Inc. was born. The next item on the agenda was then to come up with a logo.